There is no denying that SEO is a constantly evolving field, especially how Google releases its new updates and algorithms. Naturally, keeping up with the updates is a constantly challenging task, especially for those preparing content marketing strategies. When exploring new strategies to rev up your website’s ranking, the newest option you are going to find rewarding. Boost your online presence using ‘topic clusters’ strategically, elevating visibility, authority, and engaging content.
In SEO, topic clusters are a content marketing strategy where you group pieces of content like blog posts and articles around a primary theme. The aim of using this strategy is to enhance the visibility of the website. That is why you need to get a blog writer for hire to create cluster pages that work.
Ways In Which Topic Clusters Help With SEO
Topic or content clusters help in improving your site’s SEO in a multitude of ways. With this strategy implemented in the content strategy, the relevance of the topic soars and in turn boosts the authority, strategy, and focus. Here is how creating clusters of topics makes SEO more consolidated.
- Brings Out The Relevance Of The Topic
How do you judge whether the topic you have chosen to write a blog post is relevant? With clusters, the audience can easily understand what the focus of a brand is and find the insights through sub-topics more relevant. Imagine creating a topic cluster for a real estate company. You can create a primary topic at first and select the niche topics based on that. For instance, you can start with the:
- Benefits of hiring a real estate consulting company
- How does a real estate company work?
- Tips to hire a real estate company
- Questions to ask a real estate company’s services
- Services a real estate company offers (you may concentrate on what the business offers)
- Highlight each service in a single content
With this cluster-like strategy, the users need not move anywhere else and adhere to the information presented through the blog articles. Now, creating topic clusters won’t be easy unless the writer has a good deal of expertise. That is why you need to hire blog writers to demonstrate the relevance of topics.
- Stay Focused On Your Keyword Strategy
Topic clusters make way for writers to focus on the keyword. Be it the pillar page or the cluster page, both will have a specific set of keywords related to the central theme. That way your website will rank for a wide range of keywords. For instance, a website focusing on real estate may create content for specific topics like “commercial real estate services” and “residential real estate services” which can improve the ranking for a wider range of keywords. The only thing to remember is choosing themes that are relevant to the audience.
- Creating Topics That Resonate With The Search Intent
Every search on Google has a specific intent and topic clusters lead to content creation that matches with the search query in several different ways. By following this holistic approach and a comprehensive strategy, the best freelance content writers can focus on long-tail keywords that provide specific information on a topic.
For instance, creating a cluster of the “best sightseeing places in Guyana” has a definite intent at its back. It is to find only the best sightseeing locations. So, the pillar page may talk about the general sightseeing locations and highlight the routes and trails the luster pages may go deeper. Therefore, the intent of users looking for details would be met more specifically.
How To Build Topic Clusters?
Before you explore content writing services to create topic clusters, don’t forget to explore the existing website content. You may have to repurpose the content to create a cluster-like structure.
Typically, topic clusters are concepts that make real sense. Remember how books are categorized, segmented, and organized based on countries, topics, and subjects to make it easy for people to find out what they want. However, “being conceptual” is more user-specific than content that is not grouped into clusters.
Implementing topic clusters not only contributes to a more organized and user-friendly website but also aligns with search engine algorithms, thereby improving your chances of ranking higher in search results and attracting a larger audience. If you want to impact the search engine rankings with topic clusters, connect with Content Freelancing. They are one of the most renowned blog content writing services businesses crafting high-quality written content for businesses and individuals seeking to enhance their online presence.
In our exploration of enhancing website visibility through topic clusters, we implement strategies that align with essential SEO techniques. Learn how these approaches synergize in our previous article on ‘Website Boost: Essential SEO Techniques’ for comprehensive website optimization.